Like QSD said, a lot of hype.
I just purchased a set of Mopar performance wires (7.5mm spiral core) and they are marked 500 ohms/foot resistance. The short ones actually measured 309-311 ohms and the long ones are 384 ohms. The specs on the OEM wires call for a range of 2360-7070 ohms for the short and 2970-8910 ohms for the long ones. As you can see by the numbers, the performance wires should last a lot longer before they "ware" to the point that they would cause a misfiring problem. I am also installing the Champion double Platinum plugs, #7570, gapped at .040-.043 again for longevity.
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John & Terry 
"His" - 2002 Inferno Red Touring Edition
"Hers" - 2003 Electric Blue Limited Edition
Del Val PT Cruisers
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