Next Phase of Chrysler Crossfire Advertising Campaign Launches Nationwide on July 7
-Chrysler Crossfire: "Dreamed in America. Crafted in Germany."
-Internet Blanket Will Help Drive Consumers to Chrysler Web Page
-Innovations Include CD-ROM and TiVo Promotion
Auburn Hills, Mich., Jul 07, 2003 -
WhileÂ*July 4 is the official day that dealers can start sellingÂ*the all-new 2004 Chrysler Crossfire, that didn't stopÂ*early shoppersÂ*from scoopingÂ*up nearly 300Â*of the stunningly styled sports coupe in June.
With so many units already on the road, the Chrysler brand announced today that the advertising launch of the Chrysler Crossfire kicksÂ*off this week with innovative print and TV interactive elements,Â*aÂ*broad-basedÂ*InternetÂ*presence andÂ*outdoor billboards in five key markets.
Highlighting the campaign is a new Chrysler CrossfireÂ*CD-ROMÂ*that will be insertedÂ*inÂ*four major magazines, and aÂ*promotion for the vehicle running on TiVo, a leading provider of television services for digital video recorders (DVR).
The interactiveÂ*CD-ROM is the first for the Chrysler brand.Â* It is also the first byÂ*an auto industry OEM to be integrated into a preprinted insert for consumer magazines, according toÂ*Bonita Stewart, Director, Chrysler Brand Communications, DaimlerChrysler.Â* The CD comes attached to a four-page Chrysler Crossfire foldout adÂ*slated forÂ*the August issues of Wired, GQ and Automobile magazines and the July 21 issue of Fortune, aboutÂ*2.7 millionÂ*subscribers in total.
The CD provides an in-depth, interactiveÂ*profile of the Crossfire, from theÂ*designers' renderings to the head-turning reality of the low-slung, two-seat sports coupe that is now entering Chrysler showrooms across the country.Â* Among the features on the CD are the history of the Chrysler brand, a 360-degreeÂ*viewing of the Crossfire, videos, vehicle specifications and available colors, pricing information, hotlinks to theÂ*dealer locator and upcoming Chrysler events, as well as the music of Celine Dion.
"The CD brings the Chrysler Crossfire experience to life," said Stewart. Â*"It contains all the information consumers need about this stunning car.Â* And because it is interactive, consumers can quickly and easily get all of the latest information aboutÂ*this newest addition to the Chrysler brand portfolio."
The Chrysler Crossfire promotion on TiVo Showcases runs from July 8-22.Â* Viewers will be able to see video clips and schedule an upcoming program on the Crossfire airing on SpeedVision.Â* TiVo viewers can also order the CrossfireÂ*CD-ROM with a click of their television remote.
Chrysler Crossfire banner ads will appearÂ*July 8Â*on AOL, MSN, Yahoo, WSJ.com, and the Kelley Blue Book home page. Clicking on those ads will take consumers to a newly-created series of web pages devoted to the Crossfire,
www.chrysler.com/crossfire
"Blanketing theÂ*InternetÂ*is ideal for reaching the tech-savvy, affluentÂ*consumers who are interested in the Crossfire," said Stewart.Â* "InÂ*a similar InternetÂ*blanket earlierÂ*this year, the number of daily visits toÂ*chrysler.com nearly tripledÂ*because of visitors who hadÂ*clicked over from theÂ*Chrysler ads on MSN and other portals."
The new Crossfire web site premieres July 7.Â* It is designed toÂ*help usersÂ*shopÂ*and research this all-new carÂ*in a variety of ways: by providingÂ*interior and exterior color palettes, price-and-equip information, competitive comparisons, etc.Â*Â*Multi-media tools enable users to experience the Crossfire.Â*Â*One example is a video of the unveiling of a concept version of theÂ*Crossfire at the 2001 North American International Auto Show in Detroit.Â*
Chrysler Crossfire billboards go up this month in New York, Miami, Washington D.C., Los Angeles and San Francisco.Â* The adsÂ*feature the new positioning statement for theÂ*Crossfire, "Dreamed in America.Â* Crafted in Germany."
source: DC