They are advertising the heck out of this (hate the ad) and also jumping on the bandwagon a bit late with their K&N wannabe. I wouldn't spend any money for those reasons. It's a big company's (slow) knee-jerk reaction to a small co. taking a bite out of the market. Fram used to be a quality name. Take a look at any oil filter comparison and you will see what the current management thinks of that name.... 
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2004 Dark Plum Base with windows tinted, cabin filter, silencers removed, fog lights, 18\'s, all Red taillights, Blaine\'s struts, modesty cover, color-matched center dash, 06 rear bumper
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