it is msrp. I went net to buy mine and jacked three dealers until one blinked and met my price. my ptgt with the 2br package I got for 22,700 before the rebate and new grad discount (msrp was just shy of 26,000). They want to move cars, stand your guns and playem off each other. I never walked into the dealer till I had a firm deal that I wanted and told the net dealer if anything changed I would walk.
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would have been a big smile except for the woman that ran into me the day i bought it