Just in time for the summer travel season, Chrysler Group is launching a new dealer advertising campaign highlighting the fuel efficiency of its new cars and small SUVs.
Called "Maximize Your Miles", the ads from the Chrysler, Jeep and Dodge brands feature vehicles that achieve around 30 mpg, including the Chrysler Sebring,
PT Cruiser and 300; Jeep Compass and Patriot; and Dodge Charger, Caliber and Avenger. The Jeep spot was available on May 1 for dealers to air. The Dodge and Chrysler versions will start running on May 7 and May 8, respectively.
“We created this campaign because consumers were looking for more information about our fuel economy ratings,” said George Murphy, Senior Vice President – Global Marketing, Chrysler Group. “As people spend more time traveling in theirs cars during the summer, it made perfect sense to remind them that with Chrysler, Jeep and Dodge products, you don’t need to sacrifice design, style or features to get a good fuel economy.”
In addition to the television spots, Chrysler Group’s fuel economy message will be supported by print and radio advertising, as well as point of purchase and targeted direct mail pieces.
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