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Old 05 Jul 2007, 02:36 am
ShelbyGT ShelbyGT is offline
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Join Date: Jul 2007
Posts: 1
Unhappy Re: Chrysler's new owner aims to revive 90s style

I'm afraid I can't see success in these developments. Cerberus strikes me as an analytical soul-less management money looking to make a quick profit on their investment. For an American automobile company to thrive in the future, it must either strike a chord with a buying public (as Apple does under Steve Job's direction) or must develop automobiles with such clinical perfection that they outdo Honda and Toyota in sheer reliability. I don't see any leadership that can give the company a soul to capture the public's imagination, and I can't believe that the already established opinions within Chrysler about what is good enough coupled with bean counters within Cerberus will allow Honda/Toyata levels of quality.

Without one or both of those issues being addressed, Chrysler will continue to fade from the car buying public's conscience - my last Chrysler product was in 1995. I don't even think of them anymore.

[And now reading that Chrysler will be importing Cheri cars, I see that my worst fears are in fact coming true - Chrysler is becoming the equivalent of cheap plastic doodads in the checkout line rather than a premier automobile company]
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