DC is stupid...No, I mean DC is STUPID!!!
DC saw a mini-minivan with a trick front end that they could advertise as "retro" and "out-of the-box thinking". As "fresh" and "new" they targeted early-nesters and got empty-nesters. Basic components are tried and true minivan or neon style parts.
DC buyers can't configure their PTs or GTs because DC buyers only get what is in the showroom or preplanned off the line.
Unfortunately, PTs won't get SRT4's stuff because it can never beat an SRT4. It's height and added weight make it slower both straight ahead and laterally. Whatever you do to compensate can also be done to the SRT4 and it still wins... but the PT looks better, cooler,etc[?]
Back to demographics:
One of DC's biggest current mistakes... not building a Dodge Charger. If you're middle of the bell curve (50-55) for PT buyers, what was your testosterone level when you first saw the Hemi Charger,Hemi Cuda, Hemi Dart? (1968)
DC canceled production plans for the Charger because it was a rear wheel drive platform. Next year they're producing a new Chrysler 300 that's Hemi powered on a rear wheel drive platform! Duh!!! You've got the Hemi..You've got the platform...What's some modified sheetmetal cost? You build the Viper and the Prowler at a loss for image enhancement. Do you think a HEMI CHARGER would help the image?... and sell at a PROFIT???[:I]
I think my soap box just broke...sorry
|