Demographics show that there is such a thing as "Brand Loyalty", the trick is to get customers to buy the first one. It's really simple on the front end: design a quality product that solves real world problems and stand behind the product. This seems to be easier said than done. Money and egos distort reality and you end up with products that meet corporate needs, but not the customer's.
Look at the Misfire (Crossfire).....antequated DC mechanicals retiring from service in their own sports car because they don't measure up to today's technology, but perfect for a punch drunk, robot company anxious to show sometning or anything beneficial about the merger that was really a takeover. (DC's head thought it would go down easier if we thought it was something more than a one way street.) This car was so quickly slapped togeather that over six footers don't fit. What could Chrysler have done with the money thrown away here making another Thunderbird that will be out of production in less than 2 years? Just plain silly! Even that, auto magazines are biting their lip (I imagine it is hard not to quote demeaning one liners on this one) when they talk about the lack of power and the old mechanicals!
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