This is probably the reason that the decision was made to "burn" the VIN prior to shipping.
The dealer can apparently initialize the stage I PCM with the proper VIN AFTER it is installed. The emphasis on DIY installation, with the VIN burned in before shipping may have been intentional; to shift the focus from a dealer supplied / dealer installed accessory to a customer aftermarket purchase and either customer install or customer request of the dealership to install an aftermarket part.
At any rate, the disconnect between Mopar Performance and Chrysler sales/service outlets seems to be a planned one.
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