California Car Cover Company
http://www.calcarcover.com just started selling these:
Red SKU#105891RD $99.99
Look for them under Interior Accessories.
Product Description
Universal fit mats feature electroluminescent piping to create a glowing neon look. Features lit edge and flames in a choice of four colors. Add some sizzle with a simple two wire hook-up with on/off switch. Price listed is per pair.