The same thing that allowed the VW beatle to prosper for so many years: VALUE.
After the flash wears off customers will be looking for "where's the beef"!
Solution:
PT pannel, PT convertible, PT GT-4, PT 4WD.
Keep the buzz by contributing in a significant way to the line every 6 months and proving that you have more than a passing interest in being there for the owners once they have purchased one!!!!!
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