http://wardsauto.com/ar/auto_chrysle...es_derivative/
QUOTE:
Not wanting to make the same mistake twice, Chrysler Group says it already is pursuing derivative options for its LX rear-wheel-drive platform, including a possible stretched version.
The auto maker vows it will not repeat the mistakes made with the Chrysler PT Cruiser, which was an initial hit that commanded long waiting lines for delivery to which Chrysler over-reacted by adding production at a second plant in Graz, Austria.
"We don't see the 300 as a one-car wonder. It's not going to be like the PT that was strong only a few months, says Eric Ridenour, executive vice president-product development at Chrysler Group.
We flat-out can't get enough Chrysler 300 or Dodge Magnums to meet demand. We're sold out now and will add a third model, the Dodge Charger, this spring, which will give us three strong cars. So we expect to be sold out for a long time."
Ridenour says Chrysler is looking at various derivatives off the LX rear-drive platform, although he makes no firm commitments as to what is on tap.
"Unlike the PT, we want to look at derivatives we could do before sales cool, rather than ask what we should do after it happens," he says.
There has been talk, for example, of a stretch limousine derivative. (See related story: Chrysler Considers LWB 300)
"A limo is one of the options we're looking at, Ridenour says. Some of our rivals are in that business and doing well. It's something we could do if things start to cool, and we're studying it."
Another possibility is a convertible. At the North American International Auto Show, ASC Inc., which produces specialty cars, displayed a convertible version of the 300C. (See related story: ASC Debuts 300-Based Helios Concept)
"The convertible conversion was stunning." Ridenour says. "It's hard to do a 4-door convertible and maintain body stiffness, and a 2-door convertible is more traditional. But don't rule one out, though no decision has been made as yet."