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PT Demographics

 
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Old 12 Apr 2003, 06:55 pm
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Location: Lexington, KY, USA.
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Default PT Demographics

Bought a new Inferno Red Turbo A/S a couple of weeks ago, trading in my wife's 2000 Grand Cherokee (she hated the Jeep ever since we got it). She really loves the PT, but my Lexus and Mercedes driving friends think I have lost my mind for getting a PT. One of them asked me when I was going to grow up, and I replied never b/c I was having too much fun with toys like my Miata and the PT! I am wondering, however, about the demographics of PT owners. How old are all of you? I am 53, and have in my garage(s) a '99 Miata, '03 PT, '01 Focus, and '98 Subaru......

Bill in Lexington

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Old 12 Apr 2003, 07:07 pm
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Chrysler's Marketing research

aspiration targets for 2003:

Gender: Primarily Male ( 55% Male / 45% Female)
Age: 25-39
HouseHold Income: $50-$60K
College: 45-50%
Household: Young Singles, Married; pre-familly
Vehicle Usage: 2nd Vehicle, spouse drives SUV or Import
Geo-demos: Major metros, suburbs

Core Buyers:

Gender: 60% Male
Age: 40-55
HHI: $70 - 90K
College: 35-40%
Household: Older Boomers w/grown children
Vehicle Usage: For many, a 3rd vehicle
Geo-demos: Major metros (urban upscale burbs)

Sales: projected (from mid 2002 figures)

2002: 153,000
2003: 190,000

Projected order mix:

17% Turbo
34% Limited
24% Touring
25% Base

This info from pre-release from Chrysler prior to the time the first Turbos were available to order; around June of 2002



2003 Onyx Green PT-GT
Stock (so far...)
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Old 12 Apr 2003, 08:31 pm
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The info I saw published about a month ago indicated that the median age for the PT was about 50 and for the GT was about 55. Average income for the PT was in the $50-70k range and for the GT was in the $70-90k range.

I hit the top end of the average for age (55).


2003 Almond GT AutoStick, body colored rear splash guards and hood struts, chrome gear shift, AC, and vent knobs.
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Old 12 Apr 2003, 09:39 pm
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Chrysler also has attempted to draw a 18-30ish crowd with PT Studios
--> http://www.chrysler.com/ptstudios/

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Old 12 Apr 2003, 10:51 pm
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We fit the demographics perfectly with our PT GT Turbo. We are 53 and 54 and have wanted a PT since they came out, but couldn't live with the standard engine power output. (our other car is a 2000 Corvette convertible). The Turbo fits our needs and we are having lots of fun with it. The grandkids love it! Painted flames on it two weeks after we bought it. More mods to come. Guess we haven't grown up either!!!!
Joe

http://pic1.picturetrail.com/VOL131/...0/22936430.jpg


Edited by - wagonmaster on 04/12/2003 21:52:15

Edited by - wagonmaster on 04/12/2003 21:52:56
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Old 12 Apr 2003, 11:45 pm
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i fit into the 18-30ish group too, but im the turbo. My Dad has a 02 limited and he's 60ish, along with my sister with another limited @ 39 ish <img src=icon_smile_question.gif border=0 align=middle> i guess we're one big happy PT family <img src=icon_smile_question.gif border=0 align=middle>

Deep Cranberry Pearl Coat GT ~ 5 speed
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Old 13 Apr 2003, 01:16 am
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I'm 51 and have an Onyx Green GT 5-speed and my wife is 49 and has a Bright Silver Metallic '01 PT auto.

'03 Onyx Green GT 5-Speed

'01 Bright Silver Metallic Automatic
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Old 13 Apr 2003, 01:31 am
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my wife and myself are 25 we have a 2003 gt. when we were 24 we had a 2002 base modle pt. we make around 70k. she mainly drives the cruiser, i drive my hopped up honda.

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Old 13 Apr 2003, 02:37 am
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I am 56 wife is 55 both have birthdays this year! Family income is about 93K. I am a retired city employee and my wife is an elementary school teacher! Our Gt is our family car for the two of us and my 87 Mustang GT rag top is my car for fun times. We traded in our 1994 Dodge minivan cause our kids grew up and out of the house.


We both love our PT Cruiser for fun Cruises and everyday work trips.

03 GT, Beltline Pinstripe, K&N Drop In Filter, Interior Filter, Locking Gas Cap, Racing Pedals, Hood Struts,Presto Change O 3bl, Cargo Mat, Billet Oil Cap, Chrome Valve Caps, Shorty Antenna, Front bumper Inserts, Dual Horns, and Rear Splash Guards.
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Old 13 Apr 2003, 04:36 am
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I'm 48 ..till last July we owned 2 '01s (cruisers) hers cranberry touring mine aquamarine base. Shes' 37 so I guess we fit the demographics her vehicle now Chevy Avalanche . Oh plus a 1996 Suzuki 750 Katana motorcycle.

'03 Electric Blue 5 speed GT, bassani axle back single exhaust,addco oversize front,rear sways,wildfire strut bar,color-matched rear muds,xenon sides,mirrors,b&c pillars,both interior consoles,b&m sport shifter

Edited by - flashbk2 on 04/13/2003 03:37:32
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