Washable Air Filter Increases Acceleration and Horsepower, Saves Money
High Performance FRAM® AirHog Air Filter Eats Air like a Pig
DANBURY, Conn., Feb. 5, 2004 Consumers who own sports cars, muscle cars, light trucks and SUVs can now save money while maintaining optimum engine performance by using a washable air filter thats designed to last the life of their vehicle. FRAM®, a leader in filtration products for more than 70 years, has introduced a high performance air filter called FRAM® AirHog a rugged washable and reusable air filter that helps improve engine airflow and increase vehicle horsepower.
Unlike disposable air filters made with paper, the FRAM AirHog filter media is comprised of a quadruple layer of precision weaved cotton gauze. Held in place with a screen-back mesh, this construction allows the engine to hog all the available air. The increased airflow can result in greater horsepower and acceleration for better vehicle performance.
FRAM research confirmed that with the number of passenger cars, minivans, SUVs and light-duty trucks on the road today, the demand for this type of air filter is significant.
Many people interviewed during our market research said they would consider purchasing the FRAM® AirHog air filter due to its lifetime value and performance characteristics, said Brian Holliday, Vice President of FRAM.
One FRAM AirHog air filter is equal to 20 disposable filters or 250,000 miles, which means costs savings of more than $200 in regularly scheduled filter changes over the life of a vehicle.
It virtually wont break down, said Holliday. Motorists simply check it once a year and use the FRAM AirHog Air Filter Cleaner if it needs cleaning. Before re-installing the filter, FRAM AirHog Air Filter Oil should be applied to improve the efficient filtering of contaminants.
Available on store shelves in January 2004, the FRAM AirHog air filter offers coverage for nearly 85 percent of todays passenger cars and light-duty trucks. The AirHog filter, cleaner and oil can be found in most major automotive stores and discount retail chains like Advance, Auto Zone and Wal-Mart. Consumers interested in learning more should call 1(800) 862-7737 or log on to
www.framairhog.com.
FRAM, the leading brand of automotive filters in North America, has been a symbol of quality and innovation since 1934. Today, as the Official Filter of the NHRA®, it markets a variety of automotive filtration products for the Original Equipment and aftermarket industries.
Headquartered in Danbury, Conn., FRAM is a unit of the Honeywell Consumer Products Group. The Honeywell Consumer Products Group manufactures and markets FRAM® oil, air, transmission and fuel filters; Prestone® antifreeze/coolant and car care products; Autolite® spark plugs and ignition wire sets; and Holts® car care products. Information about FRAM products is available on the Internet at
www.fram.com.
Honeywell International is a diversified technology and manufacturing leader based in Morris Township, N.J. With 2002 revenues of $22 billion, the company serves customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; specialty chemicals; fibers; and electronic and advanced materials. The companys shares are traded on the New York, London, Chicago and Pacific Stock Exchanges. Honeywell is one of the 30 stocks that comprise the Dow Jones Industrial Average; it is also a component of the Standard & Poor's 500 Index. For additional information, please visit
www.honeywell.com.