PT Cruiser Forum  
Advertisements
       

Go Back   PT Cruiser Forum > General Forums > PT Cruiser News and Rumors

PT Cruiser Forum

Advertisements
PT Cruiser: Nobody's Baby

 
Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink)  
Old 15 May 2007, 02:45 am
skylight's Avatar
Administrator
 
Join Date: Jul 2001
Posts: 1,319
Default PT Cruiser: Nobody's Baby

Commentary by Jerry Flint at Forbes:

Imagine an auto company is building a car that is truly unique. Nothing else on the market looks like it, and this unique model comes to stand for the company's design prowess.

Not only does the car have an eye-catching look, it also sells relatively well, despite comparatively weak marketing support and missed opportunities at expanding the model range.

Imagine, too, that this car is small, the shortest car the company builds in North America, in a day when short is good. Even Consumer Reports likes this vehicle and graces one version with a "Recommended" rating, making it one of the few models in the automaker's product portfolio that passes muster with that magazine.

One more thing: This little car delivers decent fuel economy--all the models have four-cylinder motors--just at a time that consumers are worrying about the price of gasoline.

If you were the head of the car company with such a vehicle, what would you do with it?

I assume that if you had a modicum of business sense, you would say you should keep this car in your lineup and make sure that it remains up-to-date with the most modern engines and transmissions and with engineering improvements to give it the best possible fuel economy. My guess is that every few years you would also be in favor of updating the design--not a radical change, but enough to keep the appearance fresh and interesting, similar to what BMW has done with its Mini.

If your response were similar to what I said above, you would pass Business 101. But that is not Chrysler's strategy for the PT Cruiser, the car I have been describing.

... ...

Personally, I think Chrysler could have sold more PTs if it had pushed harder. The company never introduced an all-wheel-drive version, although the former chief executive of Chrysler said one would be coming.

... ...

The PT had been such a success that General Motors created a rival, the Chevrolet HHR.

... ...

I sure hope that Cerberus Capital takes a hard look at current management's plans for the PT. It is not too late to save it, and a revitalized PT could play an important role in revitalizing Chrysler.

It is tough when you're nobody's baby.


Read Full Article At
Nobody's Baby - Forbes.com
__________________
PT Cruiser

Reply With Quote
  #2 (permalink)  
Old 15 May 2007, 02:39 pm
Obsessed Cruiser
 
Join Date: Dec 2002
Posts: 6,787
Default Re: PT Cruiser: Nobody's Baby

"It is not too late to save it, and a revitalized PT could play an important role in revitalizing Chrysler.+

very good saying !!
Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
2007 PT Street Cruiser Announced skylight PT Cruiser News and Rumors 3 23 Sep 2013 07:37 pm
2004 Chrysler PT Dream Cruiser Series 3 skylight PT Cruiser News and Rumors 10 18 Jun 2009 08:57 am
2006 PT Street Cruiser Route 66 Edition skylight PT Cruiser News and Rumors 35 17 Nov 2007 02:39 pm
2006 PT Cruiser Pics and New Specs skylight PT Cruiser News and Rumors 14 13 Nov 2005 08:46 pm
New 2005 Convertible PT Dream Cruiser skylight PT Cruiser News and Rumors 4 11 Jan 2005 06:12 pm


All times are GMT -5. The time now is 01:23 am.




Powered by vBulletin® Version 3.8.2
Copyright ©2000 - 2021, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.6.0 PL2 © 2011, Crawlability, Inc.
vB.Sponsors