Crossfire Advertising Campaign launches

[skylight]

Next Phase of Chrysler Crossfire Advertising Campaign Launches Nationwide on July 7


-Chrysler Crossfire: "Dreamed in America. Crafted in Germany."

-Internet Blanket Will Help Drive Consumers to Chrysler Web Page

-Innovations Include CD-ROM and TiVo Promotion



Auburn Hills, Mich., Jul 07, 2003 -
WhileÂ*July 4 is the official day that dealers can start sellingÂ*the all-new 2004 Chrysler Crossfire, that didn't stopÂ*early shoppersÂ*from scoopingÂ*up nearly 300Â*of the stunningly styled sports coupe in June.

With so many units already on the road, the Chrysler brand announced today that the advertising launch of the Chrysler Crossfire kicksÂ*off this week with innovative print and TV interactive elements,Â*aÂ*broad-basedÂ*InternetÂ*presence andÂ*outdoor billboards in five key markets.

Highlighting the campaign is a new Chrysler CrossfireÂ*CD-ROMÂ*that will be insertedÂ*inÂ*four major magazines, and aÂ*promotion for the vehicle running on TiVo, a leading provider of television services for digital video recorders (DVR).

The interactiveÂ*CD-ROM is the first for the Chrysler brand.Â* It is also the first byÂ*an auto industry OEM to be integrated into a preprinted insert for consumer magazines, according toÂ*Bonita Stewart, Director, Chrysler Brand Communications, DaimlerChrysler.Â* The CD comes attached to a four-page Chrysler Crossfire foldout adÂ*slated forÂ*the August issues of Wired, GQ and Automobile magazines and the July 21 issue of Fortune, aboutÂ*2.7 millionÂ*subscribers in total.

The CD provides an in-depth, interactiveÂ*profile of the Crossfire, from theÂ*designers' renderings to the head-turning reality of the low-slung, two-seat sports coupe that is now entering Chrysler showrooms across the country.Â* Among the features on the CD are the history of the Chrysler brand, a 360-degreeÂ*viewing of the Crossfire, videos, vehicle specifications and available colors, pricing information, hotlinks to theÂ*dealer locator and upcoming Chrysler events, as well as the music of Celine Dion.

"The CD brings the Chrysler Crossfire experience to life," said Stewart. Â*"It contains all the information consumers need about this stunning car.Â* And because it is interactive, consumers can quickly and easily get all of the latest information aboutÂ*this newest addition to the Chrysler brand portfolio."

The Chrysler Crossfire promotion on TiVo Showcases runs from July 8-22.Â* Viewers will be able to see video clips and schedule an upcoming program on the Crossfire airing on SpeedVision.Â* TiVo viewers can also order the CrossfireÂ*CD-ROM with a click of their television remote.

Chrysler Crossfire banner ads will appearÂ*July 8Â*on AOL, MSN, Yahoo, WSJ.com, and the Kelley Blue Book home page. Clicking on those ads will take consumers to a newly-created series of web pages devoted to the Crossfire, www.chrysler.com/crossfire

"Blanketing theÂ*InternetÂ*is ideal for reaching the tech-savvy, affluentÂ*consumers who are interested in the Crossfire," said Stewart.Â* "InÂ*a similar InternetÂ*blanket earlierÂ*this year, the number of daily visits toÂ*chrysler.com nearly tripledÂ*because of visitors who hadÂ*clicked over from theÂ*Chrysler ads on MSN and other portals."

The new Crossfire web site premieres July 7.Â* It is designed toÂ*help usersÂ*shopÂ*and research this all-new carÂ*in a variety of ways: by providingÂ*interior and exterior color palettes, price-and-equip information, competitive comparisons, etc.Â*Â*Multi-media tools enable users to experience the Crossfire.Â*Â*One example is a video of the unveiling of a concept version of theÂ*Crossfire at the 2001 North American International Auto Show in Detroit.Â*

Chrysler Crossfire billboards go up this month in New York, Miami, Washington D.C., Los Angeles and San Francisco.Â* The adsÂ*feature the new positioning statement for theÂ*Crossfire, "Dreamed in America.Â* Crafted in Germany."

source: DC

[Gary04GT]

Six-speed manual trans, 18-inch front/19-inch rear wheels, but ONLY a 215HP/3.2L V-6. What a disappointment! [V] Oh well, give DC a couple more years and they may eventully get it right. Maybe by 2006 there will be the option of a 250-280HP turbo??? [8)]

[flashbk2]

I tried to get in one for a test while my GT was getting a stripped wheel stud replaced....salesman said you'd have to be "really" serious about buying before they'd let you test. Then the youngster told me it handles like it's on rails... but the engine is a bit of a disappointment . He drove it ! Like he's serious about buying,eh !

[bigdogdad]

You should have told him "sure I'm serious". As if they are totally honest with you. Take that test drive!!!

[RODRUN]

Just like the Dodge Dakota RT truck, great start and then did not follow through with all that it could be. I want one but my PT will out run it. Come on DC give it some hp!!