
08 Sep 2003, 04:41 pm
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Join Date: Jul 2001
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Mopar Parts Now Available For Dodge SRT4
Center Line, Mich., Sep 08, 2003 -Mopar®, Chrysler Group's parts and accessories brand, is launching a complete line of performance upgrades designed to make the ultra-quick and ultra-popular Dodge SRT-4 even quicker.
When Chrysler Group's Performance Vehicle Operations (PVO) engineers were given the challenge to make Dodge's hot new sport compact even quicker, they saw many tuner-inspired opportunities. The PVO-designed upgrades include "go-faster" items such as an enhancement to the existing turbocharger, upgraded suspension parts and transaxle modifications.
These Mopar Performance Parts are - or soon will be -- available at local Dodge dealers.
"Whether you're involved with the street scene or the racing crowd, Mopar has the right parts and accessories for your Chrysler, Jeep® or Dodge vehicle," said Chris Cortez, Senior Vice President - Global Service and Parts. "Our customers want to go faster and personalize their vehicles. We want Mopar to be their first consideration."
According to the Specialty Equipment Market Association (SEMA), $26.8 billion was generated in aftermarket retail sales in 2002. Of that, nearly $4.9 billion was from performance parts and accessories. Additional research shows that the "tuner," or compact performance market, generated nearly $2.4 billion in retail sales in 2002, and that the vast majority was spent by consumers 16 to 27 years old.
"It's important to build relationships with this group of consumers now, as they enter the vehicle purchasing cycle of their lives," added Cortez. "The compact/tuner performance segment is truly a phenomenon, and we have to be part of this culture."
Mopar Performance Stage 1 Turbo Upgrade Kit
Mopar Performance has introduced a whiplash-inducing Stage 1 Turbo Upgrade Kit. This kit pushes the power and performance of the 2.4-liter turbocharged engine in the 2003 Dodge SRT-4 to 240 horsepower and 260 ft.-lbs. of torque. The kit consists of four fuel injectors, which produce a10 percent greater flow rate than stock injectors, and one Mopar Performance powertrain control module (PCM). The PCM has been calibrated for increased wide-open throttle and part-throttle boost, more aggressive exhaust note during deceleration, improved turbo response, enhanced first-gear boost schedule for a higher performance launch and a boost hold feature during wide-open throttle shifts.
Manufacturers suggested retail price (MSRP) for the Stage 1 Turbo Upgrade Kit (P5007862) is $399. (A Stage 1 Turbo Upgrade Kit will be offered for the 2004 Dodge SRT-4 - part number, pricing and timing to be announced.)
Mopar Performance Cat-Back Exhaust System
The new Mopar Performance SRT-4 Cat-Back Exhaust System is a mandrel bent, 2.5-inch diameter T304 stainless steel system, compared to the production 2.25-inch, providing reduced back pressure and a deeper exhaust note. The dual outlet tips are a full 4-inch outside diameter of highly polished stainless steel, giving a no-nonsense appearance from the rear of the vehicle. The MSRP for the SRT-4 Cat-Back Exhaust (P4510461) is $385.
Mopar Performance Limited-Slip Differential (LSD)
Mopar's limited-slip differential is another high-quality component that helps make the SRT-4 even quicker. The Quaife automatic torque-biasing (ATB) differential is available exclusively from Mopar. The unique design improves handling and steering, and powers both drive wheels under nearly all conditions. It senses which wheel has better grip and biases the power to that wheel. It does this smoothly and continuously, and without ever completely removing power from the other wheel. Available in October, pricing is not yet announced for Mopars LSD (P5007923). Note: This LSD is standard equipment on the 2004 Dodge SRT-4. (An installation kit - P4510588, available in October - is required when ordering this part.)
Mopar Coilover Suspension Kits
The Mopar Coilover Suspension Kits are a result of a partnership between Mopar Performance and KW Suspensions. Utilizi
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